一汽-大众汽车有限公司2019-2021大众品牌第三方电商平台搭建及运营代理招募公告
  • 发布时间:2019年03月14日
  • 来源:一汽-大众汽车有限公司
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  • FAW-VW Automotive Co,. Ltd 2019-2021 Third-Party E-commerce Platform Construction and Operation Agency Bidding Announcement

      一汽-大众品牌因业务发展需要,现就“2019-2021大众品牌第三方电商平台搭建及运营项目”招募一汽-大众第三方电商平台(天猫,汽车之家,腾讯,京东,易车)业务的年度代理商,具体要求如下:

      VW brand needs to enlist third-party e-commerce platform(Tmall, Autohome, Tencent, JD, Yiche)  construction and operation agency due to business development. Please see the following requirements:

      1. 招募标准Agency Qualification:

      1.1 公司注册时间:参与招募的公司须成立于2015年12月31日之前的营销或咨询服务类公司;国际公司应在中国大陆设有办公室,该办公室成立于2015年12月31日之前

      Company registration time: before December 31st, 2015; Global companies should have office in China before December 31st, 2015.

      1.2 公司规模Company scale:

      1.2.1 公司近三年营业额均大于3000万以上

      Over 30 million annual turnover in last three years

      1.2.2 公司的注册资金500万(含500万)以上

      Over 5 million(include 5 million) registered capital

      1.2.3 公司具备稳定的核心管理与业务团队(80人及以上)。其中,专项负责一汽-大众第三方电商相关业务团队人数需在20人以上,且该团队成员超过10人的从业经验应在5年以上,核心成员从业经验需在10年以上

      With stable core team(over 80 people in China) and a full-time team(over 20 people) for this project of third-party e-commerce platform operation. Over 10 people have min 5 years’ experience and over 5 core members have min 10 years’ experience in relevant fields.

      1.2.4 公司具备500万(含500万)级别以上的资金垫付能力

      Over 5 million(include 5 million) advance-fund capacity is necessary

      1.2.5 服务大众品牌的固定团队(客户、策略等团队)为全职人员,团队不能同时服务直接竞品,具备行业排他性;

      A fixed structure is necessary as a full-time-staff team(customer account, strategy etc.), this team can’t offer service to competing brands or products at the same time, which has the industry-exclusivity.

      1.2.6 资质要求:有效的营业执照且未超营业范围经营,具备独立承担民事责任的能力;依法缴纳税收和社会保障资金;近三年经营活动中不存在违法违纪记录,企业信用良好;愿意与一汽-大众共同预防和治理不廉洁行为;遵守一汽-大众保密和相关方安全管理规定。

      Qualifications: valid business license and legal business scope, with full capacity for civil responsibility; pay taxes and social security funds according to the law; No illegal records in the past three years while have good credits; be willing to prevent illegal conduct with faw-vw and obey confidentiality and related-party safety management regulations.

      1.3 公司专业能力Company expertise:

      1.3.1 具备成功服务知名汽车、快消、消费类电子、或互联网服务品牌或公司3年及以上的经验

      3 years' service experience in cars, FMCG, 4C or Internet service brand/company

      1.3.2 具备较强的汽车电商业务策略规划、行业与消费者洞察、数据分析、创意与内容开发、活动策划与执行、IT开发与维护服务的能力

      Strong ability to plan and execute, deep insight of customer study, data analysis, development of creative and content, activity plan and execution, IT and maintaince.

      1.3.3 熟悉汽车电商行业的特点与趋势,熟悉主流第三方电商平台的特点与规则,具备较强的主流第三方电商平台或品牌自建电商平台的运营维护能力

      Abundant acknowledge to characteristics and trends of e-commerce industry, correct understanding to principles of e-commerce; strong capacity to execute and maintaince the mainstream e-commerce platform.

      2. 招募须知Agency Requirement:

      2.1 招募流程recruitment process:

      2.1.1 公布项目招募公告

      Publish the recruitment announcement

      2.1.2 代理商提交报名资料

      Collect agencies documents

      2.1.3 根据报名资料对代理商筛选评审。如初审通过,将通知相关公司下一步工作

      Pre-selection and filtering, contact the qualified agencies for next step work

      2.2 签约后业务范围Service scope:

      2.2.1 一汽-大众电商业务管理与平台维护服务:电商业务策略规划、商品开发、平台开发与维护、创意与设计、活动策划与执行等工作内容

      Execution and maintaince: strategy plan, product development, creative and design, activity plan and execution; sales and operation

      2.2.2 一汽-大众电商平台的销售运营:商品采购、销售运营(商品上架、客服、物流等)、数据与报告等工作内容

      Sales and operation: product purchase, sales operation(put on sale, customer service, logistics etc.), data analysis

      2.2.3 店铺业务主要涉及整车销售、备附件及精品销售(售后)、其他业务等

      Scope of business including vehicle sale, spare parts and options sale(after-sale) and other business

      2.3 商业机密保护:若招募成功,签约公司必须遵守一汽-大众汽车有限公司的相关保密协议

      Commercial secrets protection: The enlisted agency should abide by related confidential agreements of FAW-VW Automotive Co., Ltd.

      3. 须提交资料submissions:

      3.1 申报表(请见附件):请如实填写贵司相关信息,加盖公司公章并请法人代表签字。

      Application form (see attachment): please fill in with real company information, stamp company seal and legal representative signature

      3.2 公司资质:经年检合格的营业执照,税务登记证,组织机构代码证及其它证明材料;法人代表证明书或法人委托书;法人代表身份证、经办人身份证。(注:以上内容请提供复印件;营业执照请加盖公司公章并提供营业执照官网真伪查询信息)。上市公司需提供上市交易所及股票代码。中国大陆办公室具体地址及相应成立时间(须提供证明材料)

      Company qualification: business license, tax registration certificate, organization code certificate and other certificates that qualified annual inspection; legal representative certificate or power of attorney; ID card of legal representative and operator.(note: provide copies of these documents; stamp company seal on business license and provide business license authenticity online query information). The location and open time of China office(note: must have the proof material)

      3.3 公司管理机构、工作流程;公司优势资源介绍,包括服务能力和服务范围、服务的主要客户、成功案例(请提供2015年至今服务知名企业合同及复印件及汽车电商类项目案例,案例展示形式不限,案例包含但不限于活动背景、策略、数字创意、活动执行效果等相关内容;其中,活动执行效果包含但不限于活动PV、UV、线索量、整车订单量、整车核销量、备附件成交额、电商增量比重等维度数据)和单位及个人获奖情况(获奖证明材料复印件并加盖公司印章)等。

      Company management structure, working process; company advantage resource introduction, include service ability and service scope, main client, successful case (please provide contract and auto e-commerce case from 2015, and there is no limit to the contents and forms, including background, strategy, digital creative, activity effect. The effect includes PV/UV, leads, vehicle orders, deals, annual turnover of spare parts, increment improvement) and company or personal award (copy of award certificate with company stamp), etc.

      3.4 各类专业服务人员的数量、资历及业务水平等(策略创意、客户、技术支持等核心人员必须提供近半年的社保缴纳证明)。

      All kinds of professionals number, qualification and business capability (strategy&creative, account , technical support staff must provide social security payments document in recent 6 months)

      3.5 近3年(2016,2017,2018)公司营业额及相关证明文件。

      Company annual revenue and related certification documents in recent 3 years (2016, 2017, 2018)

      3.6 目前所服务客户介绍及相关证明文件

      Current client introduction and related documents

      针对3.3-3.6,除书面资料外,还请自行录制公司情况、核心人员、历史业绩介绍短片存在优盘里一并提供,时间以10分钟为限。上述资料和信息必须属实。如查明有虚假资料和信息,将取消其招募资格。

      As for 3.3-3.6, except paper copies, please provide 10 minutes’ video footage of company introduction, core personnel, company achievement in a USB stick. All the above information and documents must be true. Fake information or document will result in canceling the qualification of bidding.

      4. 备注Appendix:

      本项目涉及的第三方主流电商平台定义:天猫、京东、汽车之家、易车、腾讯等

      Definition of third-party e-commerce platform: Tmall, JD, Autohome, Yiche, Tencent, etc.

      符合招募标准且有意愿参与招募评选的公司请将本公告第3条规定的资料简装版(密封处加盖公司公章)在北京时间2019年4月3日24:00前通过顺丰快递邮寄至一汽-大众汽车有限公司采购部,以顺丰寄出时的当地邮戳时间为准,逾期提交的资料视为无效。另请以邮件形式通知顺丰邮寄时间和快递单号,以备查档所需。

      Agencies that meet above qualifications and want to bid should send the required documents(stamp company seal) according to this announcement to Purchasing Department of FAW-VW Automotive Co,. Ltd by 24:00 on Apr. 3rd , 2019 through SF-express. Document submission time should be based on postmark of local SF delivery, overdue submission is invalid. Please also email us your SF post time and SF code for inquiry.

      具体通讯地址及联系方式详见下面内容:

      邮递地址:吉林省长春市安庆路5号一汽-大众汽车有限公司采购部,一般材料采购部费用采购科,签收人:高菲

      Postal address: Gao Fei, Purchasing Department of FAW-VW Automotive Co., Ltd. No. 5, Anqing Road, Changchun, Jilin

      邮编:130011

      Postal Code: 130011

      招募联系人Contact Person:

      高菲Gao Fei :0431-81270595

      Email: fei.gao.su@faw-vw.com

      胡品鸿Hu Pinhong:0431-85865592

      Email:pinhong.hu@faw-vw.com

      附件:申报表

      注: 本公告最终解释权归一汽-大众汽车有限公司所有

      Note: FAW-VW Automotive Co., Ltd reserves the right of final explanation for this announcement.

      本项目对于主流汽车厂商定义如下:

      一汽-大众(大众和奥迪)、一汽丰田、一汽轿车(奔腾和马自达)、一汽红旗

      FAW-VOLKSWAGEN,FAW-VW Audi,FAW-TOYOTA,FAW-Besturn,FAW-Mazda,FAW-Hong QI

      上汽乘用车、上汽商用车、上汽大众、上汽通用、上汽大通

      SAIC Motor,SAIC Motor commercial vehicle,SAIC VOLKSWAGEN,SAIC GM SAIC MAXUS

      北京汽车、北汽新能源、北京现代、北京奔驰

      BAIC Motor,BAIC BJEV, BEIJING HYUNDAI,BEIJING BENZ

      东风日产、东风本田、东风标致、东风雪铁龙、东风乘用车、东风悦达起亚

      Dongfeng-Nissan,Dongfeng-Honda,Dongfeng-Peugeot,Dongfeng-Citroen,Dongfeng Passenger Vehicle,DYK

      长安乘用车、长安福特、长安马自达、长安铃木

      Changan Passenger Vehicle,Changan-Ford,Changan-Mazda,Changan-Suzuki

      广汽本田、广汽丰田、广汽乘用车

      GAC Honda ,GAC Toyota, GAC Motor,

      吉利、领克、沃尔沃、比亚迪、长城、WEY

      GEELY, Lynk&co, Volvo, BYD, GWM, WEY

      大众中国、戴姆勒中国、宝马中国、斯巴鲁、雷克萨斯、英菲尼迪、捷豹

      Volkswagen China, Daimler China, BMW China, Subaru, Lexus, Infiniti, Jaguar

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